![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/a435b70f-5134-4614-8180-9f3faa92308a_rw_3840.jpg?h=b16fde7f91395c7f3eab4833145aaed9)
This is a fun rebrand I did for a class project using an existing local restaurant, Pho Good. The existing brand was super simple with a slab serif font and bowl of pho for a logo. The colors were originally just white and blue (harkening to the simple bowls you might find a pho spot), but it didn't capture the vibrancy of flavor, focus on raw/natural ingredients, and didn't do much to help unpack the flavors you'd experience in each dish.
![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/8215de3b-c7a6-4c11-a0f0-4c7527b2513d_rw_1920.png?h=b26a57674c61ef3659eabff5cea07648)
I doodled some fun versions of the menu items to use for instruction but also to fill space in branding.
![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/43140e11-3092-4557-9ce8-dacff4524040_rw_3840.jpg?h=9ebb7f005386c79df05433a5dd85210b)
![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/07b89c9f-a42e-46d4-bf47-f668a29882e9_rw_1920.png?h=3ee691de9ccec7d3f5410c0f4312f3e1)
![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/724ba4f2-a02a-46ac-a622-fec638dd3443_rw_1920.png?h=bed63faf934980b691f9361dccf847ae)
I did both a physical mock-up and digital one using Dimension. The organization on the menu combined with the illustrations helps guide the guest through the different types of meals. Also, it's printed on a paper that is sealed and can be sanitized without needing to be laminated - saving on money while still thinking about the safety of the guests.
![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/f4714679-1f0f-4659-b9f9-bd0564470a9e_rw_1920.jpg?h=37068ff57c1dbd3cefb16d4ddcb36e90)
![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/c78f4a08-59d4-4727-8b4b-25854ac61584_rw_600.png?h=4bf5b1dd85079d67c74461a7a8d7c808)
![](https://cdn.myportfolio.com/a1d05f33-6ab9-434e-b6a6-d4ad20378905/c498043d-7209-402b-81e3-8c944ae57f41_rw_1920.jpg?h=ee8aafaa28aee4fcbb5cb38fdb649e1c)