FAB! is an heirloom bean provider with a goal of providing unique and delicious beans and bean products to a growing market around the globe.
The objective of this project was to create a visual identity that established and communicated our proposed brand's values, audience, and context. This presentation includes the touch points created around FAB! as well as some of the information about our target audience. Our group has created a loud, energetic, and exciting identity around a product that exists in a typically monotonous market.
If you're interested in seeing some of the process work that went behind this making of this project, click here.
This project was completed alongside Megan Towle and Jack Raybuck.